A comprehensive 360° campaign to launch the Fall/Winter 2023 Advanced Designer New Arrivals at Harry Rosen, featuring iconic brands such as Jil Sander, Balmain, KENZO, and MM6 Maison Margiela. The campaign began with strategic wild postings and teaser videos on social media, hinting at the arrival of the new designer collections, which generated buzz and anticipation. This was followed by an exclusive in-store PR event, building excitement and engagement. The campaign culminated in an immersive fashion showcase, offering an elevated experience that brought the latest collections to life.
The full campaign rollout included targeted content for each brand, along with email marketing, digital videos, and out-of-home (OOH) advertising.