I build brand worlds across fashion, luxury and lifestyle, bringing together cultural insight, creative expression and commercial intent. Over 15+ years, I’ve led multidisciplinary teams across brand positioning, campaigns, content, editorial, identity and commerce, shaping ideas into distinctive and cohesive experiences that live across every expression of a brand.
Selected Work
Brand Strategy Creative Direction Campaign Development Brand Identity Editorial & Content Omnichannel Experience
Brand Strategy Creative Direction Campaign Development Brand Identity Editorial & Content Omnichannel Experience
Breaking Bold
NFL Beyond Sunday
Harry Rosen Grooming Launch
Menē Valentine's Day
Paris in Perspective
MENĒ Summer
Holt Renfrew H Project Conscious Fall
Menē Still Life
Humbertown Jewellers Elevate Every Moment
Levelwear Beyond Sunday Lookbook
Harry Rosen x Brian McCourt Home Edit
Canada Goose Snow Goose
Holt Renfrew H Project Summer Your Way
Masai Ujiri That's Humanity
Humbertown Jewellers Lunar New Year
DAVIDS Footwear Rebrand
Brunello Cucinelli: A Trip to Solemeo
Coastline Cool
Sun Kissed
Holt Renfrew Campaign For Wool
Harry Magazine Spring / Summer '23
At Home with Officine Générale’s Pierre Mahéo
Ask Harry
The Holidays at Harry's
New Wave Event
Harry Magazine Fall / Winter '23
FinalCut Branding
Harold x You with Matty Matheson & Fred Van Fleet
Poser by Caitlin Cronenberg
Harry Magazine - The Next Generation
