I build brand worlds across fashion, luxury and lifestyle: connecting business objectives, cultural insight and creative expression. Over 15+ years, I’ve led multidisciplinary teams across brand positioning, campaigns, content, editorial, identity and commerce, turning strategy into cohesive experiences across every customer touchpoint.
Selected Work
Brand Strategy Creative Direction Campaign Development Brand Identity Editorial & Content Omnichannel Experience
Brand Strategy Creative Direction Campaign Development Brand Identity Editorial & Content Omnichannel Experience
Breaking Bold
Harry Rosen Grooming Launch
MENĒ Summer
NFL Beyond Sunday
Paris in Perspective
Holt Renfrew H Project Conscious Fall
Holt Renfrew H Project Summer Your Way
Humbertown Jewellers Lunar New Year
Humbertown Jewellers Elevate Every Moment
DAVIDS Footwear Rebrand
Harry Rosen x Brian McCourt Home Edit
Coastline Cool
Sun Kissed
Canada Goose Snow Goose
Masai Ujiri That's Humanity
Brunello Cucinelli: A Trip to Solemeo
Holt Renfrew Campaign For Wool
Harry Magazine Spring / Summer '23
At Home with Officine Générale’s Pierre Mahéo
Ask Harry
The Holidays at Harry's
New Wave Event
Harry Magazine Fall / Winter '23
FinalCut Branding
Menē Still Life
Harold x You with Matty Matheson & Fred Van Fleet
Poser by Caitlin Cronenberg
Harry Magazine - The Next Generation
