Designed to be an immersive shopping experience, both in-person and digitally. The Harry Rosen Yorkdale store was imagined into an inviting living space; every part of the installation immediately shoppable using QR Codes, where visitors can explore and shop everything from hand-knotted rugs, to leather lounge chairs, to a selection of limited-edition pillows inspired by traditional suiting fabrics. The online experience included a gallery of shoppable vignettes with a broader selection of homeware and lifestyle items that were styled by Brian.

McCourt is well-known as the host of HGTV's Backyard Builds, a Canadian Screen Award-nominated television program. Moreover, he has an award-winning design firm, the Brian McCourt Design Build team.