To launch the second campaign under the HAROLD x You platform, and to bring to life the variety of choice and personalities the brand can cater for during the customization experience, Harry Rosen told the stories of all-star point guard Fred VanVleet and celebrity chef/TV personality Matty Matheson.
The omni-channel campaign showcases the custom HAROLD outfits Fred and Matty crafted, diving into the inspiration behind their everyday style and inviting customers to book their own collaborations in-store to embark on their own personal creations.